Know your client before knowing your client

Yes, that sounds redundant. Let me explain

You search for your client. spending minutes, hours, and/or days trying to find that perfect potential. Until you get that notification, a reply to your offer.

You engage a little with them and then start to talk about that offer.

One of 2 things will happen

you land the client, go over payment, and get to work

Or

Your client turns you down because your offer wasn’t good enough.

The second option will almost always happen

One thing that can be done to reduce the chance of that happening…

RESEARCH YOUR CLIENT AND THEIR NICHE

I know, shocker

But it can and will help you.

The amount of time that I have gone to potential clients without doing any research cost me a lot of No’s.

Now, when I got my most recent job, I had to step back before engaging with this potential prospect. I noticed that they had something to sell and the kind of niche they were trying to target. However, their branding was subpar at best and this is where I had to come in and do research.

Research the niche

Research the target audience

Research similar brands

Finding ways to make the brand stand out before making it stand out

when I did get to communicate with the client, I was able to get the job just because I provided some insight into the market they were targeting.

Once you are able to secure it, that is when you can get into the process of asking the client what they want specifically to narrow down your options since you also have to understand their vision before inputting your own perspective.

Trust me when I say this, you have to do research. Even if you don’t want to

It is a must if you do want to compete

-Daniel