Attention equals currency

We now live in a world where people’s attention span is so short that if you present them a book, their mind immediately goes somewhere else.

There is a reason Short form content is king

It doesn’t take up that much time, hooks and retains your attention, and everyone will be bound to see it.

This sounds like a detriment to designers or long-form content but this actually works to our advantage.

Designers can use short-form content to show their process when making something

talk about certain experiences that they have with design or play animations of their work

which will get people to look into your work and the services you offer which will hopefully get your client

If you aren’t looking to produce content as a designer, you can offer a service such as a thumbnail designer for short-form content on YouTube because that skill will amplify the number of people who will look at the content.

As for long-form content, it can be cut and condensed into small parts which can be the most important parts of the video to be made into short-form content.

Which can get them to click on the video or click on links that could contain your products.

Notice how in all situations, you can be making money just because you get someone’s attention.

Let me restate it, YOU GET MONEY FOR ATTENTION

That is the kind of economy we live in.

-Daniel